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Latest News

  • Redken is Regrowing Hair with Cerafill

    Redken is Regrowing Hair with Cerafill

    March 25, 2015 by
    March 25, 2015

    We’ve been waiting for this to hit the shelves for longer than we care to admit. Cerafill is here!...

  • Frizz Dismiss Smoothing and Humidity Protection

    Frizz Dismiss Smoothing and Humidity Protection

    March 23, 2015 by
    March 23, 2015

    Redken Frizz Dismiss offers the first-ever Frizz Protection Factor (FPF) with 4 levels of smoothing and humidity protection for...

  • Everything Looks Better in Color!

    Everything Looks Better in Color!

    December 11, 2014 by
    December 11, 2014

    Our Colour Bar offers a full selection of products and colors to help you achieve the perfect results.

  • Maintain Your Blonde

    Maintain Your Blonde

    May 7, 2014 by
    May 7, 2014

    554 knows that no two blondes are alike so we offer customizable care to bring out the best in...

  • Tired of Fine or Thinning Hair?

    Tired of Fine or Thinning Hair?

    February 21, 2014 by
    February 21, 2014

    Evolve is unique semi-permanent hair enhancer, 100% hand tied with a stretchable silicone base. Unique in design providing optimal...

  • Introducing Redken’s Color Extend

    Introducing Redken’s Color Extend

    January 15, 2014 by
    January 15, 2014

    554 carries only the highest quality product available on the market, and we carry on that tradition by introducing...